The Saudi 100 Brands show, part of the Saudi Fashion Commission’s international activation initiatives, recently made waves in Paris, promoting home-grown designers and building the kingdom’s fashion ecosystem. This initiative, aimed at putting Saudi Arabia’s young design talent on the global map, featured a fashion show on June 19, 2024, at the Yoyo Club under the Palais de Tokyo. The event included music from DJ duo Dishdash and an animation wall by visual artist RexChouk.
Diverse Talent on Display
Burak Cakmak, the CEO of the Saudi Fashion Commission, emphasized, “The men’s collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This show represents the voice of the young Saudi generation, eager to connect with international clientele through innovative and expressive fashion.”
The event attracted key influencers from around the world, including Rawdah Mohamed, Carlos Nazario, Bryan Yambao, Cameron Humphreys, and Mishaal Tamer, among others
The recent Paris runway show was the first during men’s fashion week and featured eleven designers: 1886, Mazrood, Awaken, Noura Sulaiman, Not Boring, House of Cenmar, Uscita, Noble & Fresh, RBA New York, and KML.
Let’s have a closer look at the designers and their collections showcased at the recent Paris runway event.
١. 1886
1886 Kicked off the show with a futuristic collection that seamlessly combined fashion and technology, setting a high bar for innovation and quality craftsmanship that reflects individuality. Their futuristic collection seamlessly combines fashion and technology, setting a high bar for innovation.
٢. Awaken
Awaken is a streetwear and ready-to-wear brand driven by a powerful message aimed at igniting a global movement through unique designs and impactful messaging. They brought raw energy to the runway with bold streetwear.
٣. House of Cinema
House of Cenmar is Known for redefining streetwear by blending craftsmanship, heritage, and avant-garde style into an extravagant fusion, inspired by the natural beauty of Saudi Arabia. This collection focused on luxurious streetwear, blending comfort with opulence.
٤. KML
KML explored contemporary wear through a research-based design approach, offering a perspective on modern human identity. Their contemporary and innovative designs captivated those seeking fresh fashion statements.
٥. Mazrood
Mazrood combined innovation and elegance, creating timeless fashion pieces that respect and enhance the individuality of their wearers. They showcased timeless elegance, infusing traditional elements with modern design.
٦. Noble & Fresh
Noble & Fresh is a luxury ready-to-wear brand that uses architectural symbols and heritage elements from Diriyah and the Najd regions in Saudi Arabia, breathing new life into traditions and creating contemporary collections.
٧. Not Boring
Not Boring advocated individuality and contemporary style with a dynamic collection that stood out for its creativity and flair, promoting individuality, authenticity, and contemporaneity.
٨. Noura Sulaiman
Noura Sulaiman is a ready-to-wear brand known for merging luxury materials and traditional techniques, creating garments that sculpt and accentuate the body, reflecting a commitment to quality and craftsmanship.
٩. RBA New York
RBA New York is a cross-cultural Saudi brand established in NYC, celebrating diversity through sustainable fashion, and creating versatile designs rich in symbolism and meaning.
١٠. Uscita
Uscita Saudi Arabia’s first gender-fluid brand, challenged societal norms with inclusive and modern creations, pushing the boundaries of traditional fashion.
A Glimpse into the Saudi 100 Brands Opening Event
