The new Althaïr fragrance is the epitome of freshness and grace
Parfums de Marly has revealed Althaïr, their new singular scent rooted in French haute parfumerie. It honours the woody-vanilla amber fragrance family and brims with contrast. An unexpected ode to a universal ingredient of perfumery, the House has come up with a scent sporting the most natural Bourbon villa, a direct descendant of the vanilla introduced in France under the reign of Louis XV.
Althaïr is an elixir that is both fresh and warm, coming with the perfect rush of vanilla, citrus, spices and noble wood. The name takes inspiration from the earth and air elements, and is indicative of an expression of self-confidence that becomes addictive.
Julien Sprecher created the new scent in close collaboration with the perfumers Hamid Merati-Kashani and Ilias Ermenidis. They have focused on it having an interplay of affinities and dissimilarities, a blend of high perfumery’s traditional notes and disruptive molecules. Indeed, Althaïr cultivates both distinctiveness and subtle opulence.
The perfumers worked using Bourbon vanilla extract — the most exclusive quality of all — in excess, pairing it with sparkling citrus, orange blossom, warm spices like cardamom and cinnamon, and notes of tobacco, praline, wood and leather. These are a sequence of ingredients that combine to give a dazzling projection on the skin.
Althaïr is presented in a warm-toned brown bottle that evokes the “texture” of its formula and its second-skin
sensation. The people at Parfums de Marly use opaque glass for the bottle, which guarantees a composition devoid of artificial colouring as well as optimal protection of the fragrance from exposure to light. The perfume’s imagery presents its users with the idea of a sensory explosion, portraying ingredients as if in a painting.
Althaïr is available in 75 ml and 125 ml bottles in the Parfums de Marly boutiques. It can also be bought at parfums-de-marly.com.
