Call it a comeback—or just call it what it is: low-profile sneakers are officially the silhouette of 2025. Sleek, understated, and close to the ground (literally and style-wise), they’re the go-to for girls who get it. Whether you’re into retro martial arts vibes, vintage nylon uppers, or that clean minimalist flex, adidas Originals is bringing heat from the archives and onto the streets.
We’re talking about a global takeover—and trust us, the cool girls are already laced up. For their latest campaign, adidas shot on location in Cape Town, spotlighting regional creatives like Emirati filmmaker Sarah Al Hashmi, who embodies the exact energy of this new wave: confident, grounded, and quietly bold. Think old-school roots, reworked for modern moves.
All images courtesy of adidas.
So, what’s in the rotation?
First up: the adidas Taekwondo. Originally made for martial arts in the early 2000s, it’s now kicking back into the scene in two versions—laceless and laced. Soft leather, low rubber soles, and that clean 3-Stripes hit? It’s giving archive-core in the best way.
Then there’s the adidas Japan—vintage vibes, upgraded for real life. Double-stitched T-toe, perforated leather, and a slim profile that’s made to move from brunch to rooftop with zero effort.
The adidas Tokyo is for the girls who like their retro with a side of edge. All-rubber sole, suede hits, bold leather stripes—this one’s pure 70s soul with 2025 attitude.
More than just a drop, this lineup is a reset. It’s about going low to go high—low silhouettes, high impact.
Adidas Originals has always been about repping street culture, creativity, and the kids who rewrite the rules. This season, they’ve kept that same energy and handed it over to the next gen.
Tie-up! You’re about to see these sneakers everywhere—on sidewalks, in studios, on TikTok feeds. Lace up or slip on, just make sure you’re in.
To shop the full adidas Low Profile collection, click here.
