Tiffany & Co. has launched its 2024 holiday campaign, With Love, Since 1837. The campaign features Anya Taylor-Joy, the brand’s ambassador, exploring a snowy New York City. It highlights Tiffany’s rich history through stunning visuals in film and photos. Taylor-Joy wears pieces from Tiffany’s iconic collections, celebrating love and the city where the brand began.

Directed by Jonas Lindstroem, the campaign film shows Taylor-Joy in a little black dress entering a vault-like door at The Landmark. She invites viewers to join her in “the city where love never sleeps.” As she crosses the Brooklyn Bridge, she wears Tiffany’s HardWear collection, symbolizing reaching new heights. The film ends with her gazing at Tiffany’s Fifth Avenue store windows, surrounded by a magical winter scene, with vintage music adding to the holiday charm.

The campaign also includes photos by Carljin Jacobs, showing Taylor-Joy wearing Tiffany collections like T by Tiffany, inspired by New York City, and Knot by Tiffany, representing strong connections.

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