She doesn’t have time, she has CHANEL.
That sentence isn’t a slogan. It’s a fact.
The woman at the center of this KHAMSA powered shoot, doesn’t run after seconds. She bends them. Each movement is intentional, each glance has a quiet authority. Her CHANEL watch isn’t a reminder of what’s slipping away, it’s a mirror of who she is:
In control, precise, unbothered, and beautifully in motion.
The images capture a woman who owns her rhythm. Wrapped in white CHANEL, she feels almost sculpted from light; graceful yet unshakeably powerful. The watches aren’t accessories; they’re extensions of her identity.
Pieces like the Amulet Watch “The Lion of Mademoiselle” – limited, luminous, yellow gold and diamonds wrapped around onyx and rock crystal – sit on her as naturally as breath. Or the Ring Watch “The Lion of Mademoiselle”, one of only five ever made, its black-lacquered dial glowing with quiet fire. Even the sculptural “Toi & Moi Ring” Watch becomes a small act of rebellion: jewelry that doesn’t just shine, but keeps time on her terms.
A retro, almost cinematic atmosphere surrounds her as she moves through pieces suspended in her orbit. There’s a subtle ticking in the background, a playful wink: even if the world thinks she’s “late”, she is entirely, effortlessly calm. Because time is not her enemy, it’s her companion.
This is a portrait of a woman who never rushes, never hesitates, never apologizes for her pace. She carries her power gently, like a whisper. She’s soft, but she’s sovereign. Elegant, yet unmissable.
She doesn’t chase time.
She defines it.
CHANEL just gives her the tools.
Credits:
Co-founder & EIC: Aya Mechelany-Arab @ayamechelany
Creative Direction & Styling: Najwa Harfouch @najharfouch
Content Director: Drishti Jindal @drishj_
Photography: Sam Rawadi @samrawadi
Videography: Tareck Raffoul @tareckraffoul
Hair stylist: Betty Bee @bettybeehair
Makeup artist: Najette Ezzarqui @najette.e
Model: Marzhana via @fashion_league_uae
