Meeting the magic of the Middle East, the French must-have dessert, Le Merveilleux by Frédéric Vaucamps is taking center stage in Dubai

Aux Merveilleux De Fred, the renowned French patisserie, has officially opened its doors in the Mall of the Emirates, marking the first boutique opening in the region. The boutique offers an extensive range of Aux Merveilleux De Fred signature cakes, brioches, waffles, and other delicacies, all crafted with the highest quality ingredients and French expertise that has made the brand famous worldwide.

Prepare to be transported to the vibrant streets of Paris, right in the heart of Dubai, as Aux Merveilleux De Fred introduces a groundbreaking concept that is set to redefine the UAE’s culinary landscape. Unveiling an unprecedented approach, this distinguished patisserie presents an immersive multisensory journey like no other, where patrons can witness the magic unfold before their very eyes.

Courtesy of Aux Merveilleux De Fred

What sets Aux Merveilleux De Fred apart is their unwavering commitment to authenticity. Every day, within the confines of their boutique, their skilled team crafts an array of delectable delights, allowing visitors to witness the art of patisserie come to life. As you savor your freshly brewed coffee, the captivating aroma of croissants and pain au chocolat fills the air, recreating the unmistakable scents of a Parisian bakery. This immersive experience, previously unseen in Dubai, engages your senses in a symphony of flavors, sights, and fragrances.

Courtesy of Aux Merveilleux De Fred
Courtesy of Aux Merveilleux De Fred

The new Aux Merveilleux De Fred boutique is located on the first floor of the Mall of the Emirates, adjacent to the entrance of THAT Concept Store. The boutique’s design is inspired by the signature House style, with luxurious decorum with heritage furnishings, and a sophisticated ambiance that evokes the charm of French patisseries.

With their refined, baroque decor, are generously adorned with mirrors and gilding and take inspiration from this historical period. Frédéric Vaucamps transmits his passion for the French art of living through his cakes and pastries: the art of taking your time and appreciating good and beautiful things.

Courtesy of Aux Merveilleux De Fred
Courtesy of Aux Merveilleux De Fred
Courtesy of Aux Merveilleux De Fred

“We are very excited to open our first pastry shop in Dubai. We have been considering this project for several years and now the dream is coming true. We are pressed to welcoming you to this exceptional location in the Mall of Emirates and are delighted that you will soon be able to discover our homemade pastries.”

Frédéric Vaucamps, founder
Courtesy of Aux Merveilleux De Fred

Aux Merveilleux De Fred has a rich history dating back from 1997, when Frédéric Vaucamps opened his first bakery in Lille, North of France. Since then, Aux Merveilleux De Fred has become a symbol of French elegance and refinement, with boutiques in major cities around the world, including New York, Tokyo, London, and Geneva.

“We’re delighted to welcome Aux Merveilleux De Fred in Dubai, the first of several stores to open in the GCC and the Middle East in the near future.”

Sary Arab, partner

The opening of the first Aux Merveilleux De Fred Boutique and Tea Room in the region is a significant milestone for the brand and a testament to its growing popularity in the Middle East. Aux Merveilleux De Fred’s menu features a wide range of delicacies, including their famous Merveilleux cake, Sugar and Chocolate homemade Brioches, and Waffles. The brand is also known for its tea and coffee selection, as well as its gift boxes and other creations.

Check out www.auxmerveilleux.com and @auxmerveilleux_dubai for all information.

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