Dubai Watch Week is back, and it’s the biggest one yet. From 19–23 November 2025, the city’s flagship horology fair takes over Burj Park at Dubai Mall, spreading across 200,000 sq. ft. and hosting 90+ brands. Think major maisons and cult independents, exclusive launches, and a buzzing crowd of watchmakers, collectors, and the simply watch-curious. Ten years in, the energy feels explosive.
All images are courtesy of Dubai Watch Week.
This edition opens with a statement: Rolex CEO Jean-Frédéric Dufour shares the stage with Abdul Hamied Seddiqi, Chairman of Seddiqi Holding, for a keynote titled “The Time to Act is Now.” Expect straight talk and a sharp look at where the industry goes next. Then comes a first for Dubai Watch Week, a CEO Roundtable: Horology Edition with Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele, and Julien Tornare in an unfiltered debate moderated by Andy Hoffman.
Programming is stacked and deliberately fresh. François-Henry Bennahmias returns with a no-nonsense critique of where legacy can become a liability. Two new Arabic panels explore exclusivity and family business succession in Gulf luxury. There’s culture, too: When Labubu Beats the Birkin dives into hype cycles and algorithms with Richard Benc, George Bamford, and Misha Daud. And The Legacy Tension spotlights Fabrizio Buonamassa’s bold refresh of Bulgari icons: how do you modernize without erasing?
Hands-on is a big theme this year. The House of Horology anchors more than a dozen sharp talks. The Collector’s Lounge goes immersive, including a showcase of Ahmed Seddiqi’s 75th-anniversary limited editions. Workshops let you paint lume with Wristcheck, try dial hand-hammering with Gerald Charles, learn marquetry through collage, handle meteorites with Bangalore Watch Company, and craft a 925 silver pendant with Atelier Wen’s martelé technique.
Hermès hosts a full day of masterclasses; Hublot Watch Academy teaches movement casing; Rapport London explores the art of the watch winder.
Collaboration is everywhere. Audemars Piguet teams up with Dubai Future Foundation to explore innovation. Van Cleef & Arpels and L’ÉCOLE bring polished education. There’s even a premiere of Wei Koh’s new series, Man of the Hour, celebrating industry legends.
And the lineup? From Rolex, Audemars Piguet, TUDOR, Van Cleef & Arpels, Hublot, Chopard, Bulgari, Chanel to independents like MB&F, F.P. Journe, Kari Voutilainen, De Bethune, Greubel Forsey, and more — it’s a serious who’s-who.
A decade in, Dubai Watch Week isn’t just a fair. It’s a meeting point for craft, culture, and bold ideas — a place where the watch world comes to connect, create, and celebrate.
Registration is open. Head to the website and follow @dubaiwatchweek for updates. See you at Burj Park!
