The legacy of the Italian brand and its iconic bag.
Pucci, the iconic Italian fashion brand, was founded in 1947 by Emilio Pucci, an aristocrat from one of Florence’s oldest noble families. Initially gaining recognition for its unstructured, lightweight silk jersey dresses, kaftans, and printed scarves, the brand quickly became known for its vibrant, kaleidoscopic prints that skilfully bled out to dresses, scarves, kaftans, bags and much more.
History and the How
Emilio Pucci’s journey into fashion began unexpectedly in 1947 when he designed a revolutionary stretch ski outfit that was photographed on the Swiss slopes for Harper’s Bazaar. This design set the stage for his career, leading to the creation of his brand. By the mid-1960s, Pucci had become known as the “Prince of Prints,” thanks to his dazzling scarves and sensuous silk jersey dresses adorned with psychedelic patterns.
Pucci’s designs became a status symbol, worn by celebrities like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe. Under the majority ownership of LVMH, the brand has continued to evolve, offering a wide range of ready-to-wear collections, accessories, and signature silk scarves. The legacy of bold, colourful prints and innovative designs remains influential in the fashion world.
Beyond fashion, Pucci’s colourful and abstract patterns found their way into other mediums such as ceramics, floors, and furniture, bringing movement and glamour to static, angular forms. He was the first fashion designer to venture into the lifestyle market, creating a successful brand that continues to thrive today. He was also a member of the postwar international jet set, frequently travelling between beaches, mountains, and cities.
The Puccinella Raffia Bag
The Puccinella Raffia Bag, a star of Camille Miceli’s Supernova collection, draws inspiration from the relaxed elegance of Mediterranean summers. Skilfully marrying natural raffia with Pucci’s signature vibrant prints, this fusion highlights the brand’s heritage of bold and colourful design, a hallmark of Emilio Pucci since the 1940s.
The Puccinella combines traditional weaving techniques with contemporary fashion, capturing the playful yet sophisticated essence that defines Pucci’s legacy. Its spacious and practical design, coupled with its striking aesthetic, makes it a cherished accessory for both everyday use and special occasions.
The bag was loved by celebrities, influencers, fashion enthusiasts, etc. Figures such as Gigi Hadid, Kendall Jenner, Jessica Alba, Olivia Palermo, and Rihanna sported the bag, showcasing its versatility and stylish appeal. These endorsements from fashion icons helped propel the Puccinella into the historical spotlight, making it a coveted accessory.
All the Puccinella. And then some.
Overall, the bag continues to be cherished as it embodies the playful sophistication and luxurious craftsmanship that Emilio Pucci is known for, making it a lasting favourite in the fashion world. Its ability to effortlessly blend with various styles and its continued presence in fashion editorials and celebrity wardrobes help and will continue to help keep this stylish companion alive.
Find it here.
