The fourth annual Icons of Porsche festival in Dubai brought together over 28,000 fans from around the world for a weekend of excitement, community spirit, and love for Porsche. Held at the Dubai Design District, the sold-out event showcased the brand’s legacy and innovation, cementing its status as the Middle East’s largest car festival.
A Star-Studded Event
Prominent figures from the Porsche world, including Oliver Blume, Chairman of the Executive Board at Porsche AG, attended the festival. This was Blume’s second visit, and he addressed the crowd, thanking them for their passion and dedication.
“Porsche is about more than sports cars. It’s about emotions and dreams that connect people across generations and continents. This event beautifully brings all of that together.”
Oliver Blume
Other notable attendees included Sajjid Khan, Matthias Becker, Frank Moser, Kevin Giek, and Alexander Fabig, alongside Achim Stejskal, who brought iconic models from the Porsche Museum to celebrate 50 years of the Turbo series. Racing legends like Formula E champion Pascal Wehrlein and ambassadors Mark Webber and Jörg Bergmeister joined the festivities, with Bergmeister leading a 200-car drive up Jebel Jais, the UAE’s highest peak.
A Packed Festival Experience
The 44,000-square-meter festival site buzzed with activities, including live art, cultural exhibits, music, and pop-up food vendors. Highlights included a unique “Cayenne Pepper” pizza at the DRVN by Porsche café and exclusive community gatherings.
For motorsport fans, Wehrlein’s Porsche 99X Electric Formula E car was a star attraction, along with vintage and modern Porsche models from owners worldwide. Media from around the globe covered the event, with DubaiEye radio broadcasting live from the site. One of the festival’s main attractions was the auction of the 911 Turbo Remastered by Sonderwunsch. After its world premiere at last year’s event, this unique car returned, with the auction set to conclude soon. Bidders from the region and beyond showed keen interest in this masterpiece.
Raising the Bar for Car Enthusiasts
Manfred Braeunl, CEO of Porsche Middle East and Africa, expressed gratitude to fans and participants. “This year, we expanded the festival site, added more food options, and created new experiences,” he said. “Seeing the joy on people’s faces was a true reward for our team.”
With its rich mix of cars, culture, and community, the Icons of Porsche Festival has once again proven to be a must-attend event for cars and especially Porsche enthusiasts everywhere.
