Think safety, think pink!
Pinktober is an annual campaign held every October to raise awareness about breast cancer. The colour pink, a symbol of breast cancer awareness, is widely used in ribbons, merchandise, and decorations—giving rise to the name “Pinktober.”
Breast cancer remains the most common cancer among women, with 1 in 8 women being diagnosed in their lifetime. In the UAE, the average age of diagnosis is notably 10 years younger than in other parts of the world, highlighting the urgent need for ongoing research to advance treatment and save lives.
Globally observed each October, Pinktober aims to boost awareness, raise funds, and drive research into prevention, diagnosis, treatment, and ultimately, a cure. During this time, individuals, businesses, and organizations host charity events, fundraisers, walks, and educational seminars, with proceeds typically supporting research and patient care services.
Whether you’re joining a local event, donating, or simply showing support through pink ribbons, this month offers a chance to make a meaningful difference. The UAE has always been a leader in Pinktober initiatives, with offers and events on board. Khamsa brings you a selection of ones worth exploring.
١. Get a free screening with The Pink Caravan!
The Pink Caravan campaign, organized by the Friends of Cancer Patients (FOCP), is an important effort to raise awareness about breast cancer and promote early detection. During October, the campaign sends over 100 mobile clinics across the UAE, including in Dubai, offering free breast cancer screenings and exams.
The Pink Caravan also provides medical services and educates people through workshops. These workshops teach individuals how to recognize early signs of breast cancer and highlight the importance of regular check-ups. By combining free health checks with education, the Pink Caravan is an important part of Pinktober, by posing as a driving force to educate and alert as much as they can!
For more information, click here.
٢. Compete for a cause in the Pink is Punk series!
The IGNITE Pink is Punk series is a yearly set of events dedicated to raising funds and awareness for breast cancer. In 2024, IGNITE, a wellness organization behind this campaign, is committed to making an even bigger impact by supporting women battling the disease and funding critical research. Their efforts will include several key events: the IGNITE Pink Swim: Run on Saturday, October 5th at Anantara The Palm Dubai Resort, the IGNITE Pink Paddle on Saturday, October 12th at RIVA Beach Club, and the IGNITE Pink Moonlit Yoga on Monday, October 14th at Anantara The Palm Dubai Resort. Seeing tremendous success in its 2023 version, this year, IGNITE anticipates participation and awareness like never before!
For more information, click here.
٣. Do your part fashionably with Messika!
Messika, in support of Breast Cancer Awareness Month, gives its iconic design a fresh, pink makeover! Launching a limited-edition pink cord bracelet, the jewellery Maison will donate a portion of the proceeds to the Breast Cancer Research Foundation through the Valérie Messika Foundation, which focuses on women’s health. The bracelet features the iconic Baby Move design with three moving diamonds in a white gold capsule, symbolizing life’s journey. This initiative reflects Valérie Messika’s commitment to the fight against breast cancer and gives everyone a fashionable chance to support an important cause.
For more information, click here.
٤. A unique celebration with Circle Café
Circle Café is marking Pinktober with a special collaboration aimed at supporting breast cancer awareness. In partnership with Medcare and Deliveroo, they are offering an 85% discount on breast screenings. To access this discount, simply purchase their Pinktober special bagels, available for both delivery and dine-in throughout October. By enjoying these delicious bagels, you’re not only showing your support, but also receiving a voucher for this important health initiative.
Additionally, Circle Café will host a Chat & Craft Evening on October 13th, 2024. Participants can enjoy a drink, workshop materials, and a Pinktober bagel, along with the screening discount voucher. The event will take place at Jumeirah Island Pavilion, Jumeirah Heights, Dubai, and is a wonderful opportunity to engage in a meaningful awareness talk while crafting.
For more information, click here.
٥. Run PINK with Miral and the Abu Dhabi Sports Council
Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, in partnership with the Abu Dhabi Sports Council, is hosting the Miral Pink Run on October 20th at Yas Island to raise breast cancer awareness. Held during Breast Cancer Awareness Month, the run is open to all ages with free registration. Participants can choose from 1km, 3km, and 5km races, starting at Warner Bros. World™ Yas Island. After the race, runners will receive a finisher’s medal and enjoy post-race refreshments from various food trucks.
The event highlights the importance of early detection and celebrates the strength of those affected by the disease, reflecting Miral’s commitment to community health and wellness!
For more information, click here.
