In the bustling world of fashion and wellness, One of a Kin is making waves as Dubai’s first sleepwear brand dedicated to redefining comfort and sustainability.
Founded in 2023 by entrepreneur and mother Nayla Haddad (@nayla_haddad_ on Instagram), the brand is all about elevating sleep with ultra-soft, eco-friendly fabrics designed for the whole family. From earning praise on Shark Tank Middle East to supporting children’s education through their zero-waste initiative with Dubai Cares, One of a Kin is proving that sleepwear can be both luxurious and impactful.
KHAMSA sits down with Nayla to learn more about her journey, vision, and what makes the perfect night’s sleep with One of a Kin.
1. Since your appearance on Shark Tank Middle East, how has the brand evolved? What did you gain from the experience, and how did it shape your vision?
Appearing on Shark Tank was a pivotal moment for us. The interest we received from the Sharks not only validated our vision but also reinforced our belief in the impact we’re creating. The exposure significantly boosted our brand recognition and provided us with invaluable marketing content. Since the episode aired, our sales have more than doubled, far exceeding our initial growth projections. It’s been an incredible catalyst for both brand awareness and business expansion.
2. What was the most insightful feedback you received from the investors, and how have you applied it to grow One of a Kin?
The feedback we received was overwhelmingly positive, with all five Sharks expressing interest in working with us. Reaching a final deal with Elie Khoury, who truly believed in our mission and vision for One of a Kin, gave us the confidence and direction we needed to move forward. Closing the deal with him not only provided us with the necessary financial backing but also gave us the strategic support to accelerate our growth and push past key milestones.
3. Did the exposure from Shark Tank open new doors for One of a Kin? Have you seen a change in customer demand, partnerships, or opportunities?
Absolutely. The exposure from Shark Tank opened numerous doors for us. We’ve seen a significant increase in sales, and more importantly, a steady rise in repeat customers, which speaks volumes about the loyalty we’re building. Our brand has attracted new partnerships and opportunities, and we’re now reaching markets we hadn’t originally anticipated. The momentum continues to build, and we’re excited to see what’s next.
4. What has been the most unexpected challenge or breakthrough moment since the show aired?
One of the most unexpected challenges has been managing the demand and keeping up with the growth, especially in terms of inventory management. The surge in sales has been fantastic, but it’s also required us to become more agile and efficient with our supply chain to ensure we don’t run out of stock.
5. Now that One of a Kin has gained recognition on such a major platform, what’s next? Are there plans for new collections, expansion, or exciting collaborations in the pipeline?
We’re incredibly excited about what lies ahead. We’ve already expanded our offerings with new collections, including the Allure and Black lines, which have been very well-received. We’re also thrilled to have forged partnerships with organizations like Dubai Care, as well as expanding our presence into new markets such as Qatar and Kuwait. Looking forward, we have plans for further geographic expansion, new product lines, and potentially some exciting collaborations. Our goal is to continue building a brand that’s not just recognized but also loved by our growing community.
