Tucked between desert dunes and the glittering Mediterranean, Sahel isn’t just Egypt’s summer escape, it’s a full-blown state of mind. From wild beach raves in Hacienda to rosé-fueled brunches in Diplo, the North Coast has become the playground of Cairo’s coolest, where fashion, music, and sun-drenched chaos collide. Welcome to the heat, the scene, and the myth of Sahel.
This week, KHAMSA explores Sahel with Zeynab El-Helw (@zeynabelhelw on Instagram) who’s the kind of multi-hyphenate creative defying easy labels. Half Egyptian, half Turkish, and fully fashion-forward, she’s the founder of Reborn Society, a sustainable streetwear label merging edge with ethics, and a Dubai-based content creator with a global eye. With roots in fashion and costume design, plus degrees from Central Saint Martins and a double Master’s in marketing and international business, Zeynab’s universe blends street, strategy, and storytelling with a conscience.
Top must-visit food spots?
Sachi (@sachibythesea)
Sachi for evening party vibes and great dinner.
Babel (@babel.egypt)
Babel for great Lebanese food any time of day.
B’HAAR Restaurant
B’HAAR restaurant for incredible food by the beach at the Alamein hotel.
Eatery (@eateryegypt)
The most delicious Breafast at eatery for transitional Egyptian breakfast.
Salt Burgers
Dara’s Ice Cream
Dara’s ice cream hotspot for yummy ice cream.
EL&N
Breakfast at el & n cafe with a gorgeous view of the Marina Marassi.
Best Beach Spots?
Sol beach (@solbeachbar)
Kiki’s Beach (@kikis.beach)
Seashell Beach
Arabica Coffee
Alamein Hotel Beach
Best night spots & sundowners?
Galambo (@galamboeg)
Good party vibes for sundowners and continues to the early hours.
The Lemon Tree & Co (@thelemontreeandco)
Lemon tree & co for fun late night partying.
Best places for shopping & fun?
Marina Marassi Walk
Marina Marassi walk has a selection of international luxury retail shops and local brands to enjoy.
The Hub
The hub is so fun for the kids and adults, roller skating and go karting surrounded by cute local shops for everyone.
Best hotels to stay in?
Al Alamein hotel (@alalameinhotel)
They have the most incredible beach and beautiful restaurants.
Vida Hotel
Vida on the Marina is perfectly situated.
Address hotel
Address Marassi golf was perfect for afternoon tea spa and relaxation, plus they have a great lagoon on the beach
Must-pack items?
- SPF sunscreen is a must!!
- Hair oil
- Kaftans and sarongs
- Lots of bandanas and beach bags
- Lots of flats to enjoy long days and nights
Workout spot?
G hotel at La7 gym for the best spot to workout on the beach with Barre and Pilates classes.
Any tips and tricks to tackle the city?
- Make sure you plan in advance as access to places is tricky
- Even better to know people locally to find out which nights are good for parties
