Prepare for BRED Abu Dhabi, a five-day neo-culture festival taking over Yas Bay Waterfront this April. UAE-based experiential collective Brag and the Department of Culture and Tourism – Abu Dhabi join forces to bring you a festival like no other. As part of this dynamic collaboration, global audiences will be introduced to Abu Dhabi’s rich cultural heritage and the neo-culture that significantly contributes to the region’s unique identity.

Whether you’re a die-hard hype-beast or simply looking for a good time, this festival has something for everyone: streetwear galore, bespoke art, basketball showdowns, gaming, and of course, incredible music performances. Or, you know, if you’re just coming for the (mouth-watering) food – we won’t judge.

While the lineup is still under wraps, we’re keeping our fingers crossed that BRED will deliver on their promise to make this festival one for the books.

General access is priced at Dhs75 per day, but for Dhs175, you can get a VIP ticket with access to the closing party’s exclusive rooftop Neo Bar. You can find more information on the BRED Abu Dhabi website here, and book your tickets through Ticketmaster.

Rand Al-Hadethi is an art, culture, and fashion writer who approaches all her creative endeavours with a penchant for storytelling. She explores the intersection of fashion, culture, and society and sheds light on talent and cultural movements across the Middle East and the world. Rand also publishes a bi-monthly themed substack newsletter called WebWeaver™. To reach Rand, email her at or follow her on social media @rundoozz.