News you shouldn’t miss!
١. Adidas Launches First Saudi Sportswear Collection with Raghad Al-Ahmad

Adidas has unveiled its Bloom Sky Collection in collaboration with Saudi artist Raghad Al-Ahmad. This new line fuses adidas’s performance-driven design with Al-Ahmad’s artistic flair, celebrating diversity and inclusivity. The collection features functional unisex apparel, including pants, shorts, sweaters, jackets, and t-shirts, alongside women’s modest wear like abayas and hijabs, ensuring both style and performance.
Inspired by the Saudi desert blooms and stars, the collection embodies freedom and self-expression. Al-Ahmad, a Jeddah-born multidisciplinary artist, brings her unique perspective and appreciation for Saudi nature to the designs, highlighting the region’s beauty.
Al-Ahmad remarks, “Embracing our authenticity is key to empowerment. adidas is showcasing Saudi talent on a global stage.” The Bloom Sky Collection, reflecting adidas’s commitment to modesty and cultural diversity, available at select stores and online at adidas.com.
٢. The Arab World Premiere of Sol Invictus Arrives in Abu Dhabi



The NYU Abu Dhabi Arts Center’s Red Theatre is currently hosting the Arab world premiere of Sol Invictus by choreographer Cie Hervé Koubi on September 5 and 6. This contemporary dance masterpiece, supported by Van Cleef & Arpels’ Dance Reflections program, combines urban and classical dance elements in a stunning display of physical artistry.
Cie Hervé Koubi, known for his previous work What the Day Owes to The Night, presents Sol Invictus with a troupe of 17 dancers who deliver impressive ballet, hip hop, and aerial performances. The piece, inspired by the Roman festival celebrating the end of the longest day and the promise of brighter days, explores themes of light, unity, and resilience.
Koubi, whose background spans both Algerian and French dance traditions, emphasizes collective strength and solidarity. The Van Cleef & Arpels Dance Reflections program supports the performance, reflecting the maison’s ongoing commitment to enhancing the contemporary dance landscape with elegance and creativity.
٣. J’ADORE, THE FILM: Rihanna Shines in New Dior Short Film
Rihanna graces the screen in Dior’s new short film for the J’Adore fragrance, which premiered on September 1. Directed by Steven Klein, the film showcases Rihanna’s magnetic presence as she dons a stunning black outfit designed by Maria Grazia Chiuri. This latest installment reimagines the visual language of previous J’Adore campaigns, presenting a modern and powerful take on the fragrance’s classic allure.
In this film, Rihanna’s performance encapsulates the essence of J’Adore, combining sophisticated glamour with an empowering edge. Klein’s direction, paired with Chiuri’s elegant design, creates a compelling narrative that highlights the fragrance’s timeless elegance and contemporary sophistication.
The film continues Dior’s tradition of high-impact, visually arresting campaigns, reinforcing J’Adore’s status as a symbol of refined luxury. Rihanna’s commanding portrayal and the film’s striking aesthetic mark a new chapter in the J’Adore legacy, appealing to both longtime fans and a new generation of admirers.
٤. The New Bvlgari Tubogas Jewels Are the Ultimate Modern Heirlooms


Bvlgari’s iconic Tubogas design, first introduced in 1948, is making a grand return with a bold new collection. Originating in the post-World War II era, Tubogas disrupted traditional jewelry with its innovative spiral of 18-karat gold, echoing Italy’s warm landscapes and moving away from Art Deco’s rigid aesthetics.
Named after the gas pipes of the 1920s, Tubogas merges practicality with elegance, initially explored through the Serpenti watch and later becoming a hallmark of Bvlgari’s collections. The new lineup includes 16 pieces featuring minimalist gold bracelets, mixed metal designs, and diamond-studded options. Noteworthy pieces include a necklace adorned with tanzanite, rubellite, and green tourmaline, and a timepiece with a Tubogas bracelet and black lacquered dial.
The collection’s launch is celebrated with a campaign by Julien Vallon, starring Hikari Mori, and will be showcased in New York on September 4 at The Refinery at Domino. The event will feature a digital campaign by Antoni Tudisco and a light installation by Christopher Bauder, reflecting Tubogas’ elegant movement.
٥. Huge 3D Holographic Show by Legendary DJ Coming to Dubai Next Month

Dubai is set to host a groundbreaking event as Eric Prydz brings his renowned 3D holographic show, HOLO, to Expo City on October 18. This performance will serve as the grand finale of GITEX GLOBAL, the premier tech and startup conference held at Dubai World Trade Centre and Dubai Harbour.
Eric Prydz, the Swedish DJ famous for his hit “Call On Me,” will deliver a visually stunning experience that merges progressive house, trance, and techno with cutting-edge 3D holographic projections. The core of HOLO features the ‘Holosphere,’ where two suspended LED screens project mesmerizing 3D visuals above the audience, enhanced by lighting, lasers, and art technology.
HOLO, making its Middle Eastern debut, promises an unforgettable night. The show, in collaboration with the European festival Sónar, adds to Dubai’s impressive lineup of electronic music events, with artists like Martin Garrix, Calvin Harris, Adriatique, and DJ LIU also set to perform later in the year.
٦. Giselle: The Polish National Ballet Comes to Dubai

The Polish National Ballet, accompanied by an orchestra, will bring the ballet masterpiece Giselle to Dubai Opera from September 18 to 20, 2024. This classic production tells the tragic story of Giselle, a young woman whose untimely death from unrequited love leads to her transformation into a haunting spirit that roams the forest.
With its bewitching score and breathtaking choreography, Giselle promises to captivate ballet enthusiasts and offer an unforgettable experience.
For tickets and more information, visit dubaiopera.com.
٧. Joker: Folie à Deux Shakes Up Venice Film Festival


Joker: Folie à Deux has made a grand entrance at the 2024 Venice Film Festival, capturing the attention of audiences and critics alike. Directed by Todd Phillips, this sequel to the 2019 blockbuster brings back Joaquin Phoenix in his Oscar-winning role as Arthur Fleck, but this time he’s joined by the multi-talented Lady Gaga as Harley Quinn. Their on-screen chemistry promises to be electrifying, adding a new dimension to the iconic villain’s story.
The film introduces a fresh twist with its musical elements, infusing the dark narrative with haunting melodies and striking choreography. The first trailer reveals a glimpse of the intense and intriguing interactions between Phoenix and Gaga, set against a backdrop of vivid visuals and dramatic musical sequences. This artistic choice seems to elevate the film into a new realm, blending psychological drama with the glamour of a musical.
With the film slated for release on October 2, 2024, Joker: Folie à Deux is already making waves at the festival. Early reactions suggest it could redefine the genre and become a major talking point in cinema circles. The anticipation is high, and fans are eagerly awaiting to see how this dark, musical journey unfolds.
٨. Martin Garrix Headlines ATLANTIS LIVE at Atlantis, The Palm

Dubai is gearing up for an electrifying night as Martin Garrix returns for ATLANTIS LIVE on November 16, 2024. Following a sold-out show earlier this year, the world-renowned DJ and producer will headline at Atlantis, The Palm, promising a spectacular evening of chart-topping hits and cutting-edge visuals.
Starting at 8pm, the concert will feature stunning views of the Arabian Gulf and Palm Island, with Garrix’s performance pushing the boundaries of live entertainment. Attendees can expect a blend of Garrix’s signature beats, stunning visuals, and surprise supporting acts.
Since opening in 2008, Atlantis, The Palm has been a premier destination for major music events, and this year’s ATLANTIS LIVE continues that tradition.
For tickets and more details, visit atlantis.com or follow Atlantis, The Palm on social media for updates.
٩. Kith and Armani Unveil Exciting Collaboration at Fashion Week

Streetwear meets luxury in an exhilarating new collaboration between Kith and Giorgio Armani. This unique partnership blends Kith’s urban flair with Armani’s sophisticated elegance, creating a collection that’s set to turn heads.
Inspired by four distinct archetypes—the Artist, the Entertainer, the Traveler, and the Entrepreneur—the collection offers something for everyone. Imagine The Artist in sleek black wool suits and stylish accessories; The Entertainer in plush velvet suits and standout bucket hats in navy and dark green; The Traveler exploring timeless bronze and brown tones with oversized coats and suede travel accessories; and The Entrepreneur donning dark brown with beige and navy in cashmere overcoats and trendy puffer jackets.
Completing the look, the collection features Italian leather boots, refined loafers, and stylish headwear, all marked with the iconic logos of both brands. The campaign brings these archetypes to life with Martin Scorsese as The Artist, LaKeith Stanfield as The Entertainer, Pierce Brosnan as The Traveler, and Ronnie Fieg as The Entrepreneur.
Kicking off on September 13, this exciting collection will debut with a pop-up in New York’s Upper East Side, with events planned in London, Milan, and Shanghai. Available in select boutiques and online, this collaboration promises to redefine contemporary fashion with a bold and modern twist.
١٠. BCH Reopens at W Dubai for a Chic Post-Summer Escape

BCH at W Dubai has reopened on September 6, marking the end of its summer break and inviting you back to its chic oasis. Enjoy a swim in the pool with the distinctive BCH logo embossed at the bottom, or relax on a plush white daybed under the sun.
For a more secluded retreat, sip on an iced latte in one of the stylish cabanas. Whether you’re looking to sunbathe or simply unwind, BCH offers the perfect setting to ease into the new season with luxury and comfort.
