Freshest news from the region, straight to your screens!
١. Lacoste Brings French Attitude to the Rolex Paris Masters 2025


Paris is set to serve both style and speed as the Rolex Paris Masters moves to Paris La Défense Arena from October 25 to November 2, with premium partner Lacoste threading elegance through every rally. The brand rolls out a co-branded collection for officials and ball kids, plus athlete looks for Novak Djokovic (red polo, white shorts, blue socks) and ambassadors Daniil Medvedev and Grigor Dimitrov in vibrant, psychedelic lines—joined by French favorites Ugo Humbert and Arthur Fils in tech-leaning kits. Beyond the baseline, fans get an immersive city-within-an-arena: a QR-code “Crocodile Challenge,” pop-ups in the Arena and Lacoste La Défense store, and a premium lounge. Result: a Masters 1000 finale that doubles as a fashion-sport showcase—pure “French Attitude,” turned up.
٢. Buccellati Unveils Timeless Elegance at Doha’s Place Vendôme Pop-Up

From October 16 to 31, 2025, Buccellati brings its centuries-old Italian craftsmanship to Doha with an exclusive pop-up at Place Vendôme. The two-week event immerses visitors in the Maison’s iconic artistry, featuring hand-engraved collections like Macri, Tulle, and Étoilée, as well as luxurious silverware masterpieces such as the Prestigio Arabic Coffee Set. A selection of refined timepieces, including pieces from the Rombi and Agalma collections, further reflects Buccellati’s signature blend of precision and beauty. With a design that mirrors its sophisticated craftsmanship, this pop-up marks a new chapter for Buccellati in the Middle East, celebrating timeless luxury in the heart of Doha.
٣. M7 × Chaumet Unveil “Houbara Haven” Tiara in Doha

From October 27, 2025 to January 12, 2026, M7 in Msheireb Downtown Doha debuts Houbara Haven: A Chaumet Tiara, unveiling Qatari artist-jewellery designer Aisha Alattiya’s winning design for the Chaumet Tiara Project. Commissioned by Alfardan Jewellery and Qatar Museums and crafted at 12 Place Vendôme over 740 hours, the tiara marries Parisian savoir-faire with Qatari heritage—natural pearls from Hussein Alfardan’s private collection and Chaumet diamonds depict a houbara bird sheltered by the Awsaj tree as a falcon circles above. The exhibition traces the journey from sketch to masterpiece through archives, studio imagery, and an immersive scenography inspired by falcon flight. Launched in 2024, the project drew 80+ applicants, with 11 finalists mentored by Chaumet; Alattiya’s piece now anchors M7’s wider program (alongside Amazigh Hair Couture and FTA: Threads of Impact) celebrating Qatar Museums’ Evolution Nation 20th-anniversary season.
٤. Huda El Mufti Leads Dolce&Gabbana Beauty’s Middle East Holiday 2025

Regional ambassador Huda El Mufti fronts Dolce&Gabbana Beauty’s Holiday 2025 campaign dedicated to the Middle East, channeling a modern-diva mood in a timeless setting. The edit spotlights the brand’s newest makeup launches—Ever Icon Eye Palette, Everlast Concealer, and Everkiss Liquid Lip—paired with the debut fragrance Velvet Passion Oud, a warm, smoky blend of passion fruit and oud. A polished, high-glam moment made for the season, with campaign film and visuals to match.
٥. Shana Debuts Empowering Arabic Single “La B3eed”
After turning heads on The Voice France and stages across Europe and the Middle East, rising artist Shana released on October 22nd her first Arabic single, “La B3eed,” a poetic, cinematic anthem about freedom, identity, and stepping into the unknown. Written and produced by Lebanese multidisciplinary artist Zef, the track pairs haunting melodies with intimate lyrics that chart Shana’s evolution, while an evocative video by award-winning director Elie Fahed uses surreal choreography—and a gale-force fan—as a metaphor for surrender and release. Framed as a return to roots with sharpened tools, “La B3eed” marks a bold chapter for Shana: vulnerable, assured, and unmistakably hers.
٦. Launches Maison Margiela Residences in Dubai

Maison Margiela announces the launch of Maison Margiela Residences, marking the House’s inaugural foray into residential living. With architecture and design long at the core of its identity, Maison Margiela now extends its legacy into a luxury living environment, translating the Maison’s signature codes of deconstruction, trompe-l’œil, and transformation into the world of residential design.
Developed in collaboration with Alta Real Estate Development, each residence serves as a canvas for the Maison’s unconventional vision, where material experimentation and architectural mastery converge. The collection comprises 25 bespoke units situated in one of Dubai’s most coveted locations, the Palm Jumeirah, redefining luxury living through a distinctive architectural perspective.
Conceived by Italian architect Carlo Colombo in partnership with the Maison Margiela architecture team, the Residences feature an exclusive furniture collection—including sofas, armchairs, tables, chairs, beds, and lighting—crafted specifically for this project. The result is a seamless dialogue between the building’s architectural form and its interiors, embodying the Maison’s avant-garde spirit.
٧. Grace Wales Bonner to Lead Hermès Men’s Ready-to-Wear

Hermès has appointed Grace Wales Bonner as Creative Director of Men’s Ready-to-Wear, marking a major new chapter for the house. The London-born designer—founder of Wales Bonner and a 2014 Central Saint Martins graduate—brings a decade of culturally rich, craft-led menswear to the role, with her first Hermès collection slated for January 2027. A multiple award-winner, she earned the CFDA International Men’s Designer of the Year (2021) and British Menswear Designer of the Year (2024). Welcomed by Hermès General Artistic Director Pierre-Alexis Dumas, Wales Bonner called the appointment “a dream realised,” signaling a refined dialogue between Hermès heritage and a distinctly contemporary vision.
٨. whind × Somewhere Serve a Rose-Soaked Sensorial Collab in Dubai


From October 23 to November 6, Galleria Mall Dubai’s Somewhere teams up with beauty brand whind for a limited-time, rose-inspired experience pairing skincare and dessert. Guests can sample whind’s new Morocco-rose collection—Medina Dew gel cream and Medina Drench body mist—while redeeming an exclusive rose gelato crowned with kunafa, pistachio, raha, and rose petals (free from the dessert cart for diners; available to purchase à la carte). Designed to blur beauty, flavor, and scent, the collab wraps cultural authenticity in a sensorial moment made to linger.