Najwa Harfouch, 28, is half Lebanese half Moroccan and is based in Paris. Before founding her own company, Najwa worked for a time with well-known editorial stylist Marine de Menthon, assisting her on magazines’ photoshoots and deep diving into the singular world of fashion styling. 

In 2021, Najwa decided to enter the cosmetics world and with great interest in intimate care, launched Wumi, which is getting more and more fans around the world.

We met with Najwa in her apartment in Paris and she showed us Her World, where she combines perfectly her sense of style and her Arab heritage with her daily life in Paris. She also has a strong appetite for culture, being an avid world traveler, art collector and book reader.

Click below to discover Her World.