Confidence, curves, and unstoppable style!
Dima Ayad is a force in fashion, effortlessly blending bold elegance with inclusive design. Since launching her label in 2010, the Dubai-based Lebanese designer has redefined eveningwear with fluid silhouettes, striking shimmer, and a deep understanding of how women want to feel in their clothes: confident, powerful, and undeniably glamorous. Her designs are a celebration of individuality, proving that style isn’t about fitting into a size but about owning your presence.
Beyond the sequins and draping, Dima is a woman of depth, humour, and passion. A storyteller at heart, she channels her personal experiences into her brand, making every collection an extension of her journey. Whether dressing Hollywood stars or women looking for the perfect occasion piece, she stays true to her mission, creating fashion that embraces all shapes and forms.
But who is Dima beyond the runway? What inspires her? What drives her creative process? KHAMSA sat down with her for an intimate, unfiltered conversation to uncover the woman behind the brand; her influences, her vision, and the moments that shaped her!
