Where fashion meets storytelling.
Prod Antzoulis is a Cypriot photographer and creative director who brings serious heat to every frame he shoots. Raised in Dubai, his style is a vibrant fusion of Middle Eastern grit and global cool — raw, cinematic, and always personal. Prod isn’t about perfection. He shoots exclusively on analog film, embracing grain, blur, and everything in between. For him, it’s about the energy in the moment — building trust with his subjects and capturing them as they are, not as they’re told to be. His work walks the line between documentary and fashion, giving the everyday a surreal glow. Whether he’s photographing street vendors, family friends, or high-end models, there’s a deep sense of care and curiosity in every image. Prod tells stories — not just of places, but of identity, culture, and the weird beauty in things we often overlook.
Now, as the visionary behind the new #GucciNojum campaign — shot in Sharjah and celebrating regional talent for Ramadan — Prod brings his unmistakable lens to Gucci’s latest collection, Nojum. This campaign marks a bold moment of cultural storytelling, one where his signature raw elegance meets the timeless spirit of the brand.
This special conversation in partnership with Gucci, KHAMSA sat down with Prod for an intimate, unfiltered interview about life, art, and the power of staying honest in your work. He opens up about the creative process behind the #GucciNojum shoot, what it meant to collaborate with local talent, and how Gucci’s vision continues to inspire his own — not just aesthetically, but emotionally.
What makes Prod exciting isn’t just his aesthetic, it’s his point of view. He’s not trying to impress; he’s trying to connect. And in a world of over-curated everything, his work — much like the Nojum collection itself — feels like a breath of fresh, film-scented air.
