Before titles, before labels, before the finished space, there’s always a story. And for Georges El Ten, that story is rarely linear.
From Beirut, where his creative instincts first took shape after art school, to Germany, where he refined his eye through art direction, Georges’ journey has unfolded across some of the world’s most charged creative cities—Stockholm, São Paulo, New York—each leaving its own imprint. Years later, Dubai became the place where everything converged.
It was there that he founded creatorandcurator, a spatial concept studio operating between idea and experience, function and emotion. Today, Georges designs environments that go beyond how a space looks, focusing instead on how it feels, how it’s remembered, and how people move through it. His work spans immersive installations and spatial narratives across fashion, design, art, and culture—always rooted in context, materiality, and intention.
KHAMSA sat down with Georges El Ten to talk about movement, memory, and what it really means to curate experiences, not just spaces.
All images are courtesy of Georges El Ten.
١. When you begin a new project, what’s the first invisible layer you build: the emotion, the color, or the narrative?
Never thought about it that way. Each project is its own experience, and it usually dictates its own starting point. I’ve started with all three.
It’s never the same, and that’s why it’s always interesting.
٢. What’s the wildest idea you’ve ever pitched that actually made it to reality?
Pitching to myself that I should leave advertising and start a spatial concept studio with no real spatial background, and here we are.
٣. What’s one idea, clients weren’t brave enough to say yes to (yet)?
It happens in our field, but I’m generally proud of the collaborations and the ideas we’ve been able to bring to life so far, especially that creatorandcurator is only two and a half years old. A special mention to my partner Malak, my co-pilot in running the show.
٤. If creatorandcurator’s universe had a “rulebook,” what are the non-negotiables that guide every installation you create?
Meaning, context, and play.
Every installation needs a purpose and a sense of playfulness that pulls you in.
٥. Where do these visual impulses come from? A place, a childhood memory, a person, or something completely random?
It’s hard to pin down, it’s all of these and more. The more we live, the more we give.
I can say that a lot of it comes from my view on art, cinema and architecture.
٦. What do you think makes a space memorable today — and what do you hope people feel when they step into one of your worlds?
The balance between experiential and functional, something we’re always exploring in our projects. And beyond that, a touch of mystery and fantasy, moments that make you question what you’re really looking at, and why.
