If you’ve ever stumbled upon a sun-washed analog print, a familiar piece of vintage glassware, a small collaboration shaped by story, you’ve definitely felt that quiet pull of nostalgia, the warm sense of something lived-in. This is what Beit Prod stands for.
Behind it is Prod Antzoulis, the Cyprus-born, Dubai-raised photographer and creative director whose eye is deeply rooted in the Middle East. His work maps memory, identity, and the small details of everyday life in the region; and Beit Prod is the natural extension of that world.
Launched at the end of November, the brand is part e-commerce, part archive, part love letter to the Mediterranean and the Arab region. It’s a place where analog photography meets vintage décor, where objects carry stories, and where every piece feels like something you’d want to keep. A state of mind as much as a brand.
And with the holidays around the corner, Beit Prod offers the kind of gifts people don’t just open, they live with.
KHAMSA sat down with Prod to talk about the journey behind Beit Prod, the memories that shaped it, and why objects with soul matter more than ever.
All images are courtesy of Beit Prod.
BEIT PROD IS NOT JUST A BRAND IT’S A STATE OF MIND. IT’S ABOUT WHAT WE CHOOSE TO KEEP, WHAT WE BUILD AROUND US, AND HOW THOSE OBJECTS AND MOMENTS TELL THE STORY OF WHO WE ARE. Prod Antzoulis, Founder Of Beit Prod
١. If Beit Prod was a physical house, what’s the first object a guest would notice when walking in?
A Brionvega Radiophonografo without a doubt. Its an iconic modular record player designed by the Castiglioni Brothers in the 1960s. Its playful, sculptural and functional all at once. It feels like an object with a true personality that sets the tone in any room. If you looked around the house a little longer you’d also probably notice a Flos Snoopy Lamp glowing in the corner. Another piece that feels familiar yet iconic. These two pieces feel like the purest expression of Beit Prod: design, quiet humour and objects that are meaningful not just decorative.
٢. What’s the strangest or most unexpected vintage object you’ve ever fallen in love with? and why did it stay with you?
Definitely the Weltron 2005! It’s a spherical space-age turntable and radio from the 1970s. It was designed during the era where people were imagining the future right after the movie 200: A Space Odyssey essentially shifted the culture in the late 1960s.
The reason I love it is because of its design and the fact that it’s completely unlike anything made today.
It’s a reminder of how people dreamed of design in technology, playful and full of character. It became a reference point in the Beit Prod archive for how design can hold nostalgia and futurism all in one.
٣. What’s one moment you wish you had captured on film but didn’t? The one that still haunts you.
I wouldn’t be able to pinpoint a specific moment but can say that its usually the in-between moments, the tiny shifts in expression or movement – if you don’t act fast enough, you’ll lose your shot!
٤. If you could bottle the feeling of Beit Prod’s cross-cultural identity into a single object, what would it be & why?
Something as simple as a glass ashtray. Its universal, every home had one; what separated them apart depending on where you grew up was the design, the colors and the weight of it.
My grandparents had one, my parent’s had one, every Arab or mediterranean household has a version of it.
It holds conversations, scents, memories. Its functional and carries a lot more meaning than you’d expect from something so simple.
٥. Who is your dream collaborator — living or gone — that you’d love to co-create a project with, and what would you make together?
Achille Castiglioni, without hestitation. He had this rare ability to take the most ordinary, overlooked objects and give them soul. He found a way to make simplicity a statement on its own.
I could envision creating something humble but smart and functional. A table lamp, a stool… even a coat rack. Something that feels familiar, functional & timeless.
