News from the region you just can’t miss
١. Youth Cultural Summit in Dubai to highlight young creatives and their role in shaping the future
Dubai Culture and Arts Authority, in partnership with Sandooq Al Watan, will host the Youth Cultural Summit on August 26 at Etihad Museum. The event, led by the Dubai Culture Youth Council with support from the Dubai Youth Council, will spotlight young voices shaping the future of arts and culture. Through brainstorming sessions, workshops, and the interactive National Culture Lab, the summit will explore themes such as creative engagement, youth contributions to national identity, collaboration with policymakers, and building sustainable cultural projects. It will also feature the National Culture Pioneers exhibition, showcasing innovative projects and achievements that celebrate the richness of Emirati culture.
٢. Anyma to bring debut solo quantum show to Dubai’s ushuaïa harbour experience this October
Dubai is gearing up for a massive night of music as Italian artist and innovator Anyma (Matteo Milleri) brings his Quantum show to the Ushuaïa Dubai Harbour Experience on October 31, marking his first-ever solo performance in the city. Known for pushing the boundaries of electronic music with cutting-edge visuals, emotional storytelling, and themes of technology and nature, Anyma has already made waves with residencies in Ibiza and at Sphere Las Vegas. His Dubai debut comes as part of the highly anticipated second season of Ushuaïa Dubai Harbour Experience, which drew more than 90,000 fans in its first year and has quickly become a global hotspot for open-air electronic music events beneath the city’s skyline.
٣. Gisou welcomes Rosie Huntington-Whiteley as the new face of the brand, with the launch of honey milk styling cream
Gisou has announced Rosie Huntington-Whiteley as the newest face of the brand, joining founder Negin Mirsalehi’s celebrated “Gisou Hive.” Known for its honey-infused formulas rooted in six generations of beekeeping heritage, Gisou has become a leader in high-performance haircare. The partnership launches with the debut of Honey Milk, introducing the Honey Milk 5-in-1 Styling Cream, a lightweight formula powered by Mirsalehi Honey, hydrolysed milk protein, and hyaluronic acid. Clinically proven to deliver three days of style memory, it offers hydration, frizz control, heat protection, and glossy shine. Rosie, praised for her timeless elegance, said she’s excited to share the campaign’s message that “hair is your best accessory.” Founder Negin Mirsalehi added that Rosie’s style and approach to beauty align perfectly with the brand’s ethos as it enters a new era of growth and innovation.
٤. Zimmermann opens new boutique at the Galleria in Abu Dhabi
Zimmermann has opened a new boutique in Abu Dhabi at The Galleria on Al Maryah Island, marking the brand’s latest expansion in the region. Designed by Studio McQualter, the space combines contemporary art, vintage furniture, and layered finishes to create a warm, distinctive atmosphere that reflects the brand’s identity. Spread across two retail areas, the boutique features curated displays, a jewellery-focused marble table, custom shelving for bags, and thoughtfully presented ready-to-wear pieces. Artistic highlights include works by Reece King and Tom Polo, while the lounge offers a refined space with velvet chairs, a reupholstered 1970s sofa, and a custom striped rug. The boutique opens with Zimmermann’s Fall RTW 25 collection.
٥.Prada unveils Paradigme, a new men’s fragrance starring Tom Holland in the campaign
Prada has launched its new men’s fragrance, Prada Paradigme, a bold scent that flips tradition with a “reverse pyramid” structure where warm base notes of ambery woods, Peru balsam, and guaiac wood come first, followed by fresh geranium and Calabrian bergamot. The green glass bottle carries Prada’s signature triangle design and is refillable, highlighting the brand’s focus on sustainability through reduced packaging and responsibly sourced ingredients. Actor Tom Holland stars in the global campaign, directed by Thomas Vinterberg, bringing Paradigme’s spirit of individuality, creativity, and modern confidence to life.
٦. Sony Middle East celebrates World Photography Day with student competition winners
Sony Middle East and Africa marked World Photography Day by announcing the winners of its Student Photography Competition, launched in July under the theme “The Art of Noticing.” The contest drew over 350 entries from universities across the UAE, including the American University in Dubai, Heriot-Watt University, the University of Wollongong in Dubai, and Manipal University. First place went to Mydhil Krishna for a striking photo of a couple sharing a quiet sunrise moment by an old tree. Faseeh Fawaz earned second place with his image titled “A seller by trade, a noticer by heart,” while Umar Akram took third place with “A Ray of Hope.” Praising the winners, Sony’s Managing Director Jobin Joejoe said the competition aimed to inspire young creators to pause, observe, and tell powerful stories through photography — a vision the company will continue to support in nurturing the next generation of talent.
٧. Jimmy Choo launches Autumn 2025 men’s campaign blending London and Japanese styles
Jimmy Choo has unveiled its Autumn 2025 men’s campaign, photographed in Japan by Takay. The collection takes cues from ‘90s East London and Japanese street style, blending them with touches of British heritage design. Shot against the energy of the city, the campaign highlights reimagined classics and updated icons that reflect the idea of time, tradition, and modern evolution. Creative Director Sandra Choi describes the collection as a reshaping of fundamentals like silhouette, shape, and detailing, with a focus on giving timeless pieces a fresh perspective. The collection is now available at jimmychoo.com and in boutiques worldwide.
٨. Breitling Marks Ahmed Seddiqi’s 75th Anniversary with Exclusive Limited-Edition Avenger Watch
Breitling Middle East has launched a special limited-edition watch to mark the 75th anniversary of luxury retailer Ahmed Seddiqi. The Avenger Automatic 42 Night Mission – Seddiqi 75th Anniversary Edition is limited to just 75 pieces and features the Seddiqi anniversary logo. With a carbon black dial, ceramic case, and highlighted “7” and “5” markers, the design pays tribute to the milestone. Powered by the COSC-certified Breitling Calibre 17 movement, the watch offers 38 hours of power and comes with military leather strap options. Available exclusively at Breitling boutiques in Dubai Mall Fashion Avenue and The Galleria in Abu Dhabi, the timepiece symbolises both brands’ shared passion for craftsmanship and enduring partnership.
